Hooper discusses the inspiration behind his “Your energy, your future” campaign. In 2018, he came to a crossroads when he encountered aging coal facilities being operated in a fashion in which they weren’t originally designed.
Wanting to be more transparent with the process involving the relationship between gas prices and coal, Hooper got to work. He realized he wanted a campaign that would make a positive or better impact on the environment, and from there the rest is history.