Growing up around a family-owned small business, Jeff Rea developed a deep understanding of business operations and acquired valuable skills. This experience became significant throughout his career, culminating in his current position as president and CEO of the South Bend Regional Chamber of Commerce.
The Tribe-O-Rea Drug Store in Mishawaka was owned by Rea’s family for 53 years before they decided to sell the business and move to North Carolina. There, Rea completed his high school education and went on to attend Campbell University in Buies Creek, where he majored in public administration. His choice of major was driven by his interest in both business and government.
“I always wanted to be in business, and I was also drawn to government,” Rea said. “Public administration offered a blend of public and private sector experience, which I believed would make me more versatile when job hunting.”
Upon graduating, Rea faced challenges finding a job in his field. He spent a few years working in the Carolinas before deciding to move back to his hometown.
“Although I loved the Carolinas and everything they had to offer, when I came home for my sister’s wedding, I realized how much I missed being in Mishawaka,” Rea said. “After that, I moved back and started looking for a job.”
Rea soon found employment with the City of Mishawaka, where he worked in various capacities for about 17 years. The experience he gained from these roles inspired him to run for mayor of Mishawaka, as he hoped to ensure continued growth in the city.
“I had never really considered running for office, but when Bob Beutter didn’t run for re-election, I felt a strong desire to continue the initiatives that had been started and decided to throw my hat in the ring,” Rea said.
After serving as mayor for six years, Rea chose to step down to spend more time with his wife and stepdaughter. Before his tenure ended, he saw a job opening at the South Bend Regional Chamber of Commerce and decided to apply. Given his extensive background in both business and government, he thought the job would be a good fit for him. He has now been with the Chamber for about 14 years.
During Rea’s time as president and CEO, the Chamber has been named Indiana Chamber of the Year and twice the runner-up for National Chamber of the Year. The Chamber has also achieved 5-Star accreditation from the U.S. Chamber of Commerce.
Economic development is Rea’s favorite aspect of his job. He enjoys pitching Mishawaka to potential business owners showcasing the area as an ideal place to start and grow a business.
“In this role, you’re often the chief salesperson for the community, making the case for why businesses should locate, grow, and expand here,” Rea said. “I love the sales aspect — meeting with people, helping them understand the positive developments in the community, the direction we’re heading, and how they might fit into that vision.”
In addition to his role at the Chamber, Rea hosts “Economic Outlook,” a show on PBS Michiana-WNIT, and writes a column for the business section of the South Bend Tribune. These ventures also align with his primary goal at the Chamber: promoting the local area and its opportunities.
“Our goal is to amplify what’s happening in the region,” Rea said. “We’re often the go-to voice when someone wants to know what’s going on locally. People trust that we have the knowledge and connections.”
Outside of his professional commitments, Rea enjoys spending time outdoors — walking, running, biking, and golfing.
“I make sure to find time to get outside and enjoy some fresh air,” Rea said. “Maintaining peace of mind and good health is essential for me. Being healthy and having a clear mind positively impacts everything I do.”